Quantitative and qualitative studies
Get to know your markets and consumers in depth and detail in order to make efficient decisions, win over and retain customers and maximise sales and results.
We provide various types of market research, based on secondary and primary data, for the purposes of characterisation, evaluation, forecasting and decision-making.
We use data collection techniques and technologies and data analysis methodologies that can go as far as estimating utility functions for constructing individual demands and determining offers.
Qualitative studies
- Text, discourse and content analysis
- Individual interviews
- Focus Groups
- Behavioural observations
- Contextual interviews
Quantitative studies
- Secondary data analysis
- Behavioural counts
- Surveys
- Longitudinal panels
- Experimental research
- Impact studies
- Localisation studies
- Opinion surveys
Analysis methodologies
- Cross-tabulation
- Cluster analysis
- Cohort analysis
- Factor / component analysis
- Joint analysis and MaxDiff
- TURF analysis
- GAP analysis
Are you interested in our services? Contact us!
Contact us so we can offer you a suitable solution.
Contactos
Avenida General Norton de Matos, nº 104, 4º A |
4700-387 Braga
Monday to Friday: 9:00 – 18:00
253 065 749