Public sector
We partner with public institutions to transform public sector management, operations, and communication. We offer strategic and innovative solutions that promote efficiency, transparency, and accountability.
Based on thorough analyses, studies, and diagnoses, we develop strategies aligned with societal needs, promote efficient organisational processes and designs, optimise service delivery networks, foster the development of human capital, and ensure effective communication of public sector efforts to relevant audiences.
Research
Rigorous data is necessary to gain an in-depth understanding of reality and guide efficient decision-making in the public sector.
→ Analysing data, patterns and trends
→ User satisfaction and UX analysis
→ Public opinion polls
→ Analysis of existing policies and programmes
→ Service demand analysis
→ Viability analyses for public projects
Network optimisation
Network optimisation enables us to address the complex and diverse needs of the public sector by identifying and implementing solutions that enhance efficiency, reduce costs, and improve service delivery to the public.
→ Structuring public service provision networks
→ Structuring resource localisation networks
Strategy and organisation
Public sector institutions need to define strategies, structures and processes with a personalised, data-driven approach to optimise their performance and adaptability.
→ Strategic planning for public institutions
→ Process redesign and organisational optimisation
→ Managing organisational change
Maximising human capital
The development, retention, evaluation, recruitment and selection of talent and its alignment with strategies creates environments of innovation, commitment and excellence.
→ Diagnosis and mapping of competences, talent and training needs
→ Evaluation and performance management
→ Change management and organisational adaptation
→ Recruitment and selection
Marketing and communication
In order to promote transparency, strengthen the image and optimise public institutions’ interactions with the public, specialised marketing and communication strategies are essential, with clear, objective communication in line with institutional objectives.
→ Marketing strategies
→ Positioning and branding strategies
→ Institutional communication strategy
→ Content creation
→ Social media management and digital interaction
→ Public relations and press relations
→ Development and implementation of information campaigns
→ Reputation and crisis management
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Contacts
Avenida General Norton de Matos, nº 104, 4º A Braga 4700-387
Monday to Friday: 9:00 – 18:00
253 065 749